Event Highlights
Highlight Reels
Overview
Event Snapshot
27,357
Total Registrations
23,801
Athletes Attended
87%
Show-Up Rate
2:01:42
Average Finish Time
9,155
Charity Runners (33.5%)
Runner Profile
Who Ran
46%
First-time Hackney Moves participants
54%
Returning runners
19%
First half marathon
34
Average age
57%
Aged 25–34
85.6%
London-based
64%
🎉
Atmosphere was the #1 reason runners took part — cited by 64% of survey respondents
68%
👥
Most runners didn’t come alone — 68% attended with a partner, friends, or family
64%
🏃
First-timers at HOKA Hackney Moves — continuing to attract new audiences year on year
26%
📈
Have been running 3–5 years — at peak running development
Who Took Part
Participant Demographics
50.0%
Male
12,377 registered
48.9%
Female
11,818 registered
0.4%
Non-binary
112 registered
0.6%
Prefer not to say
164 registered
Age Breakdown — 5-Year Bands
30–34 is the single largest age group at 29.3% — closely followed by 25–29 at 27.3%. Together, runners in their late 20s and early 30s make up more than half the field.
Ethnicity
| White British | 49.0% |
| White Other | 17.1% |
| Prefer Not to Say | 9.8% |
| Asian / Asian British | 9.4% |
| Black / Black British | 6.8% |
| Mixed / Multiple | 5.2% |
| Other | 2.7% |
Where They Come From
Location
85.6%
of registered participants are London-based
📍 Top London Boroughs
01
Hackney
18.2%
02
Tower Hamlets
11.2%
03
Islington
7.7%
Digital StatsEmail · Social · App
Digital — Email
Email Database
140,000
Total Database
22.1%
Avg. Open Rate
5.7%
Avg. Click Rate
Solus Campaigns
So many e.l.f.ing ways to sun…
Wed 13 May 2026 · Solus 1
82,282
Sends
7.3%
Open Rate
0.33%
Click Rate
922
Clicks
Inclusions
Inclusion
Know Before You Go
27,307
Deliveries
85.5%
Open Rate
Inclusion
Pre Reg for 2027
67,221
Deliveries
10.7%
Open Rate
Digital — In-Race Technology
Event-Day App
App Stats
50,348
Downloads
6,307,804
Screen Views
26,637
Athletes Tracked
66,565
Active Users
Most-Used Features
Live Tracking
419,366
Find a Participant
259,734
Live Rankings
122,610
📸 477 selfies taken on race day
Media & PR Coverage
Press & Media
Media Coverage
116
Total Pieces
227.2m
Total Audience
82
Online Coverage
225.8m
Online Audience
31
Social Coverage
1.3m
Social Audience
Notable Coverage
Stylist · Time Out · MyLondon · Marie Claire UK · Daily Mirror · Runner’s World · Yahoo! News UK · MSN
Post-Event Survey
Event Feedback
68
Net Promoter Score
73.7%
Promoters
21.0%
Passives
“The crowds and cheer stations on the route, bigger than I have ever seen in the last 12 years of doing the HOKA Hackney Half.”
“The feeling of community, all the freebies at the stalls and the route was absolutely phenomenal and full of energy.”
“The atmosphere was fantastic, the event was very well organised overall, and it was great fun taking part in HOKA Hackney Moves.”
Pre-Event Brand Familiarity with e.l.f. SKIN
Very familiar — already use products
Somewhat familiar
Aware but hadn
,
Following this event, how likely are you to purchase an e.l.f. SKIN product?
Event Photography
e.l.f. SKIN at HOKA Hackney Moves
Social Media